Wednesday 17 January 2007

Why use Background and On Hold Music for your company

Background Information

For many years companies have used music to help sell their products and services. Most commonly this has been in the form of a jingle, a short piece of music where the company message is played over and over so that the recipient is left with a certain memory, usually a tune mentioning the company name and slogan.

This type of advertising can be very powerful, the human auditory system allows for a great deal of unconscienous processing of information which is why we often find ourselves whistling a tune without realising it. Knowing this, companies deliberately added melodies that would stick in the listeners heads. These days jingles are still used a great deal but for those companies that do not offer a product or service that can be sold over the radio or on TV, music still plays a vital key in their sales. The most common exacmple where music plays a role is on the telephone. Dial any commerical telephone number these days and chances are you will be put on hold and when that happens you are usually met by some on hold music.

Companies have fast learnt that in order to keep their customers from putting the phone down after 5 minutes of holding they better have something to listen to and why not add a message promoting their business as well. Telephone Hold Music has become the standard way to advertise a companies extra products and services as well as promotional offers, offers of the month, etc. Although there is a great rnage of music available some companies will go with the classic "green sleeves"on hold music which usually leaves customers falling asleep on the phone. Some companies pay a MCPS/PRS licence and will play chart music but most companies go with Royalty Free Music due to its value for money and ease of use.

At RoyaltyFreeTunes.co.uk we specialise in Background and On Hold Music. We currently have 3 albums:





Thursday 11 January 2007

Jump for Joy - Childrens Music Album Now Available

Jump for Joy by Sergie Novikov
Childrens Music



This album features 11 high quality tracks which consists if many genres including Polka, Boogie Woogie, Jazz and Rag time. Every tracks is ideal for multimedia productions as well as film and TV.